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Up to 50% off a pair of running shoes

We’ve partnered with the experts at Runners Need to bring you up to 50% off a pair of running shoes, depending on your Vitality plan type. Just provide your Vitality membership number in-store or log in with your Runners Need account online to claim your discount.

All Health and Life members are eligible for one discounted pair of sports shoes per plan year.

15% off other full priced items

You can also get 15% off other full priced items, excluding electronics. Just make sure you’ve added your Vitality membership number and the 15% discount will apply automatically to any eligible items in your basket. There’s no limit to how often you can use this discount.

Further information is available on the Runners Need Member Zone page.

Buying more than one pair of sports shoes

If you purchase more than one pair of sports shoes for yourself, the discount will automatically apply to the more expensive pair.

Buying a pair of running shoes on behalf of other members on your plan

To purchase shoes online, each member will need to create an account on the Runners Need site. They’ll be prompted to add their Vitality membership number once they’ve clicked the Vitality logo on their selected sports footwear’s product page. This can be found under the price on any footwear product page or on the checkout page.

If you’re purchasing running shoes for someone on your plan under the age of 18, you can add their Vitality membership number to your existing account, simply by clicking the Vitality logo on any footwear product page.